Andrew Rossi
Redesigning UND's Student Aviation Management Association
Graphic Design
I refreshed the look of the SAMA logo using school colors, and fixed some geometry issues. Also all previous copies were raster only, so I made sure to create easy to use vector assets. Type was selected to be simple, work well digitally and on print, and showcase the organization's industry professionalism.
While maintaining visual consistency I created a variety of social media posts through the school year. Ultimately the goal of all marketing efforts was to attract attendees to the annual conference and career fair, so many of the social media posts revolved around this objective.
SAMA must also produce a number of print items for their annual events including pamphlets, posters, and banners. These not only help inform students of the events, but educate non-members of SAMA's benefits as well. Finally our event pamphlet allowed us to create additional revenue by selling ad space to career fair companies.
SAMA has a history of not documenting events or processes, leaving new members in the dark about how things are done or what happened. This also leaves no marketing assets for future members to use, so I took the initiative to photography as many of our events as possible, especially the conference and career fair.
To help further document events and promote SAMA, I shot and edited several videos for social media.
Illustrator
Premiere
After Effects
Indesign
